Better control and faster workflows: On-demand access to product visuals worldwide
To support international sales and marketing teams, a leading car brand partnered with acrontum to modernize how product visuals are shared across markets. Instead of relying on bulky media packages or launching another standalone tool, acrontum delivered a solution that provides on-demand access to the exact content local teams need, all within a platform they already use. The result: simplified access, improved compliance, and better alignment between central and local teams.
Client need
The client wanted to provide sales and marketing teams with easier access to curated product visuals, without requiring full downloads or distributing large media files. The new solution had to offer secure, selective access to only the required assets while maintaining full control over who could view or download them. To avoid adding complexity, the client also preferred to extend an existing system already embedded in the users’ daily workflows.
Highlight
The new feature gives users direct access to curated product visuals: filtered, generated, and downloadable on demand. Built into a familiar internal system, it removed the need for additional training or tool adoption. For end users, the experience became faster, simpler, and more reliable. For the client, the result was better content governance and higher engagement across markets.
Solution built
Acrontum developed and integrated an image generator that lets users define what they need and download only those visuals. Rather than distributing static files, the system dynamically assembles content based on preselected filters, minimizing file size and ensuring relevance.
In the background, the solution coordinated collaboration between the content management and system infrastructure teams for the first time. This collaboration enabled shared data use, clear access control, and efficient implementation.
Services Used
Solution design, cross-department collaboration, feature development, integration into existing systems, data protection and access control
Client Situation
Until recently, product images were distributed to markets via DVDs. This was a costly and time-consuming process that often led to delays or uncontrolled sharing. A previous attempt to digitize the workflow allowed teams to download entire 16 GB image packages, but this approach was impractical and did not solve access control issues. A smarter and more targeted method of content delivery was needed.
The Approach
To align business needs with real user workflows, acrontum brought together key stakeholders from both content and platform sides. The team co-created the solution through rapid prototyping and agile sprints, ensuring technical feasibility and usability from day one. By embedding the feature into an existing tool, the solution avoided user friction while delivering meaningful process improvement.
Outcome
Sales and marketing teams across markets now access the product visuals they need in a faster and more secure way, without added overhead. Content is more controlled, up to date, and easier to work with. The client eliminated manual distribution, reduced operational costs, and strengthened internal alignment, all while improving the day-to-day experience for their local teams.
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