Bessere Steuerung und schnellere Abläufe: Produktbilder auf Abruf weltweit verfügbar
Um internationale Vertriebs- und Marketingteams zu unterstützen, arbeitete eine führende Automarke mit acrontum zusammen, um die Bereitstellung von Produktbildern in den verschiedenen Märkten zu modernisieren. Anstatt auf umfangreiche Medienpakete zu setzen oder ein weiteres separates Tool einzuführen, entwickelte acrontum eine Lösung, mit der lokale Teams genau die Inhalte abrufen können, die sie benötigen und das direkt in einer Plattform, die sie bereits nutzen. Das Ergebnis: vereinfachter Zugriff, bessere Compliance und eine stärkere Abstimmung zwischen zentralen und lokalen Teams.
Kundenanforderung
Der Kunde wollte Vertriebs- und Marketingteams einen einfacheren Zugriff auf ausgewählte Produktbilder ermöglichen, ohne vollständige Downloads oder das Verteilen großer Mediendateien. Die neue Lösung sollte einen sicheren und gezielten Zugriff nur auf die benötigten Inhalte bieten und gleichzeitig die volle Kontrolle darüber ermöglichen, wer diese ansehen oder herunterladen kann. Um zusätzliche Komplexität zu vermeiden, sollte zudem ein bereits etabliertes System erweitert werden, das die Teams bereits in ihrem Arbeitsalltag nutzen.
Highlight
Die neue Funktion ermöglicht den direkten Zugriff auf ausgewählte Produktbilder. Diese können gefiltert, generiert und bei Bedarf heruntergeladen werden. Da sie in ein bereits bekanntes internes System integriert wurde, war kein zusätzliches Training oder die Einführung eines neuen Tools erforderlich. Für die Endnutzer wurde der Prozess schneller, einfacher und zuverlässiger. Für den Kunden führte das zu mehr Kontrolle über die Inhalte und einer stärkeren Nutzung in den einzelnen Märkten.
Die Lösung
Acrontum entwickelte und integrierte einen Bildgenerator, der es Nutzern erlaubt, gezielt relevante Inhalte auszuwählen und nur diese herunterzuladen. Statt statische Dateien bereitzustellen, erstellt das System die gewünschten Inhalte dynamisch anhand vordefinierter Filter. So werden nur relevante Inhalte ausgegeben und die Dateigröße bleibt gering.
Im Hintergrund koordinierte die Lösung erstmals die Zusammenarbeit zwischen der Abteilung für Bildinhalte und dem Bereich für Systeminfrastruktur. So konnten gemeinsame Datenstrukturen etabliert, klare Zugriffsrechte definiert und die Implementierung reibungslos realisiert werden.
Eingesetzte Dienstleistungen
Lösungsdesign, abteilungsübergreifende Zusammenarbeit, Feature-Entwicklung, Integration in bestehende Systeme, Datenschutz und Zugriffskontrolle
Kundensituation
Ursprünglich wurden Produktbilder per DVD an die Märkte verteilt. Das war ein kosten- und zeitintensiver Prozess, der häufig zu Verzögerungen führte und unkontrollierte Weitergaben begünstigte. Ein späterer digitaler Ansatz ermöglichte zwar den Download kompletter 16 GB großer Bildpakete, erwies sich jedoch als unpraktisch und löste die Probleme bei der Zugriffskontrolle nicht. Es brauchte einen durchdachteren und zielgerichteteren Ansatz für die Bereitstellung der Inhalte.
Vorgehensweise
Acrontum koordinierte frühzeitig die Zusammenarbeit zwischen inhaltlichen und technischen Stakeholdern, um geschäftliche Anforderungen mit den realen Arbeitsabläufen der Nutzer abzustimmen. Die Lösung entstand in einem agilen Prozess mit schnellem Prototyping, wodurch technische Machbarkeit und Nutzerfreundlichkeit von Anfang an sichergestellt waren. Durch die Integration in ein bestehendes Tool ließ sich zusätzlicher Aufwand für die Nutzer vermeiden und gleichzeitig eine spürbare Prozessverbesserung erzielen.
Das Ergebnis
Vertriebs- und Marketingteams in den verschiedenen Märkten können nun schneller und sicherer auf die benötigten Produktbilder zugreifen, ohne zusätzlichen Aufwand. Die Inhalte sind zentral gesteuert, stets aktuell und leichter handhabbar. Der Kunde konnte die manuelle Verteilung vollständig ablösen, Betriebskosten reduzieren und die interne Abstimmung optimieren, bei gleichzeitiger Entlastung der lokalen Teams im Tagesgeschäft.
Weitere Projekte von uns
- Digitale Transformation & Modernisierung, Enterprise-Rollouts & Globale Systemintegration, Prozessoptimierung & Automatisierung
Wenn kein System alles abdeckt: Produktsuche über Märkte hinweg zuverlässig umgesetzt
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